The Truth About Series

Simply the best thinking

The Truth About series offers in each book the collected and distilled knowledge on a topic and shows you how you can use this knowledge in your daily life. With an 'aha' on every page, information is presented in a clear and accessible style that the reader can easily reference.

Written in short chapters, each book aims to cover an entire field of knowledge, cut to the gist of each subject in an entertaining way, and when necessary, pull the curtain back and pop the bubble of commonly held assumptions.

	The Truth About The New Rules of Business Writing Want a powerful competitive advantage? Become a better business writer. Better writers get better jobs and more promotions. Read More | Buy Online
	The Truth About Creativity Creativity is the buzz word in business at the moment. In an age of information overload, differentiation and positioning are the keys to success. Read More | Buy Online
	The Truth About Green Business More and more businesses are recognising that green business practices aren't just good for the world: they can increase profits, lower costs, and attract customers. Read More | Buy Online
	The Truth About Search Engine Optimization Everything you must know to optimise your site, increase your ranking, and help customers find your site. Read More | Buy Online
	The Truth About Getting More Done This book reveals 42 bite-size, easy-to-use techniques for accomplishing your most important goals-whatever they are! Read More | Buy Online
	The Truth About Starting a Business This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. Read More | Buy Online
	The Truth About Getting the Best From People Employee engagement is not an exotic piece of magic available only to the specially anointed and the lavishly budgeted. It's within everyone's grasp, no matter the budget or the industry. Read More | Buy Online
	The Truth About Confident Presenting Dynamic, effective public speaking is the gateway to professional and personal success. It's not easy, but it's a skill you can develop, with determination, practice, and knowledge of a few basic truths. Read More | Buy Online
	The Truth about Thriving in Change This isn't "someone's opinion": it's a definitive, evidence-based guide to effective change leadership - a set of bedrock principles you can rely on throughout your entire management career. Read More | Buy Online
	The Truth about Profiting from Social Networking Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work. Read More | Buy Online
	The Truth About Email Marketing Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Read More | Buy Online
	The Truth About Innovation This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organisation, role or title. Read More | Buy Online
	The Truth About What Customers Want In this title, world-renowned customer behaviour expert Michael Solomon brings together the fifty absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. Read More | Buy Online
	The Truth About Creating Brands People Love In this title, world-renowned customer behaviour expert Michael Solomon brings together the fifty absolutely crucial facts and insights you must know to successfully attract and keep profitable customers. Read More | Buy Online
	The Truth About Managing People 2ed The Truth About Managing People offers real solutions for the make-or-break problems faced by every manager. Read More | Buy Online