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Item #: 9781422143636
ISBN: 1422143635 |
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By Josh Lerner |
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RRP: $36.99
Price: $29.59 |
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Current Status: Usually ships in 5-10 days |
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Format: Hardback |
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Most companies struggle with how to generate and commercialize innovative ideas—full stop. In many cases, bad approaches to innovation can cause plans to backfire or prevent you from creating a new product or service that anticipates changing market preferences. And some practices that work in one context aren’t going to work in another—something that many companies discover far too late. In The Architecture of Innovation, Harvard Business School professor Josh Lerner—one of the world’s foremost experts on how innovation works—explains how to avoid such blunders. Lerner introduces the tools and principles of organizational economics and shows how to use them to build an innovation infrastructure, including establishing the right incentives and time horizons for your investments. |
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