| |
Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - quickly. Forty of the most influential and interesting business books have been grouped into thematic areas such as strategy, leadership, creativity, business classics and organisation. As well as a general discussion within each of these sections, each of the books has been neatly summarised in an easily digested appendix, highlighting the main points, the pros and the cons.
As well as saving hundreds of hours of reading time, you will be able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have the wrong end of the stick. The books profiled include Nudge, Freakonomics, Built to Last, The Art of War for Executives, The Age of Unreason, Purple Cow, The Halo Effect |
