Plan. Persuade. Negotiate. Collaborate. Sell!

"The Art of Influencing and Selling" is designed for anyone looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients, to creating a new customer base the book provides an invaluable toolkit for developing your skills and opening up opportunities for business growth across a range of industries and scenarios.

It covers:

• the Psychology of selling a product or service or yourself
• the sales pipeline and how to ensure it's realistic;
• Up-selling, Cross-selling, Cold calling and 'Warm calling'
• effective approaches to prospective customers/clients
• how to interrogate a database of contacts to get more sales
• making effective sales presentations - why there's no second chance to make a first impression!
• how to write effective sales materials (brochure, newsletter, fliers)
• how to ask and get referrals
• how to get senior level appointments in your diary
• and, closing a sale and follow up