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Creating and leading a team of self-motivated individual contributors who love their jobs is a learnable skill that has traceable and measurable results on the bottom line. Employee engagement is not an exotic piece of magic available only to the specially anointed and the lavishly budgeted. It's within everyone's grasp, no matter the budget or the industry.
This is the book for people who have asked the questions: What if I don't have money for the special, presumably discretionary doo-dads that keep employees cheerful on the job?; Isn't employee engagement a popularity contest that's won only by leaders loaded with charisma and some kind of magic mojo that makes people follow them anywhere?; Aren't people basically lazy losers who would rather be fishing, doing dishes, anywhere but here?
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