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  Item #: 9780071703123 
ISBN: 0071703128		    
  Advertising Media Planning , Seventh Edition    
 
  By Sissors , Baron
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  RRP: $140.00
Price: $112.00		  
  Current Status: Usually ships in 5-10 days  
  Format: Hardback     

  The definitive guide to media planning fully updated to include the latest ad technologies.
  • This is the leading industry resource on the subject.
  • Previous editions have combined revenue of more than half-a-million dollars.
  • Helps readers integrate the newest forms of media into an advertising plan.
  • Authors have numerous Fortune 500 clients and contacts.
 

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