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Item #: 9780061241895 
ISBN: 006124189X

    
 
Influence : The Psychology of Persuasion
    
  By Robert Cialdini
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  RRP: $32.99
Price: $32.99		  
  Current Status: In stock  
  Format: Paperback     

  Influence, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. 
 

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Management Books
A division of the Australian Institute of Management - Qld & NT (ABN 40 009 668 553)
Management House
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Phone: 1300 882 895 or +61 7 3227 4808
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