Written in short chapters, each book aims to cover an entire field of knowledge, cut to the gist of each subject in an entertaining way, and when necessary, pull the curtain back and pop the bubble of commonly held assumptions.
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The Truth About The New Rules of Business Writing
Want a powerful competitive advantage? Become a better business writer. Better writers get better jobs and more promotions.
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The Truth About Creativity
Creativity is the buzz word in business at the moment. In an age of information overload, differentiation and positioning are the keys to success.
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The Truth About Green Business
More and more businesses are recognising that green business practices aren't just good for the world: they can increase profits, lower costs, and attract customers.
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The Truth About Search Engine Optimization
Everything you must know to optimise your site, increase your ranking, and help customers find your site.
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The Truth About Getting More Done
This book reveals 42 bite-size, easy-to-use techniques for accomplishing your most important goals-whatever they are!
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The Truth About Starting a Business
This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.
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The Truth About Getting the Best From People
Employee engagement is not an exotic piece of magic available only to the specially anointed and the lavishly budgeted. It's within everyone's grasp, no matter the budget or the industry.
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The Truth About Confident Presenting
Dynamic, effective public speaking is the gateway to professional and personal success. It's not easy, but it's a skill you can develop, with determination, practice, and knowledge of a few basic truths.
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The Truth about Thriving in Change
This isn't "someone's opinion": it's a definitive, evidence-based guide to effective change leadership - a set of bedrock principles you can rely on throughout your entire management career.
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The Truth about Profiting from Social Networking
Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work.
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The Truth About Email Marketing
Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right.
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The Truth About Innovation
This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organisation, role or title.
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The Truth About What Customers Want
In this title, world-renowned customer behaviour expert Michael Solomon brings together the fifty absolutely crucial facts and insights you must know to successfully attract and keep profitable customers.
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The Truth About Creating Brands People Love
In this title, world-renowned customer behaviour expert Michael Solomon brings together the fifty absolutely crucial facts and insights you must know to successfully attract and keep profitable customers.
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The Truth About Managing People 2ed
The Truth About Managing People offers real solutions for the make-or-break problems faced by every manager.
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